Community Building
Our approach to growth is expressed in partnerships and cross marketing. We create temporary partnerships with various non-profit groups to introduce them to our audiences and our theatre to their constituencies by offering them a share of ticket sales and a place to present their organizations in exchange for their marketing support. This approach has proven to be successful, received praise from partners and was featured in the media ("Business Lexington") as an example of innovative approach to operating in the unfavorable economic environment. In addition, we believe that crossing medium boundaries is important to supporting Lexington's cultural environment. Each production is accompanied by a visual art exhibit that is relevant to the play's content. Partnering with Lexington's visual artists strengthens the artistic community and Lexington's brand of an artistic city.
Balagula Theatre Company is proud to announce our Community Building Partnerships for the 2011-2012 Season!
One Flea Spare: Progress Lex, International Book Project, Kentucky Women Writer's Conference
A Steady Rain: Kentukcy Environmental Foundation, Kentucky Refugee Ministries, Kentuckians For The Commonwealth, Habitat for Humanity
The Book Of Liz: Lattitude, Holler Poets, WUKY, GLSO
Fahrenheit 451: Carnegie Center For Literacy and Learning, Lexington Friends Of The Library, National Society Of Arts And Letters, The International Book Project
Balagula Theatre still has partnership opportunities open for the Prize Winning Play from the Kentucky Women Writer's Conference, and CALIGULA!